ASUS Ranks as the Most Valuable International Brand from Taiwan in 2018
TAIPEI, Taiwan, November 30, 2018 — ASUS has been ranked as the most valuable international brand from Taiwan for the sixth consecutive year according to the 2018 Taiwan Global Brands Survey conducted by Interbrand, the world’s leading brand consultancy. ASUS is estimated to have a brand value of US$1.619 billion. The annual Taiwan Global Brands Survey is recognized as a key indicator of how brands from Taiwan are performing in the global market. ASUS and the other brands that ranked in the top 20 of the survey were recognized during the 2018 Best Taiwan Global Brands Awards ceremony in Taipei, hosted by the Taiwan Ministry of Economic Affairs.
“It is our honor to once again receive this esteemed recognition as the most valuable international brand from Taiwan,” said ASUS Chief Financial Officer Nick Wu after the awards ceremony. “This accolade from Interbrand exemplifies our commitment to pursuing the incredible in everything we do. We will continue to strive for perfection and innovate for a better future.”
ASUS has achieved a wide range of goals in 2018, and the company has continued to receive numerous international design and media accolades, demonstrating a commitment to world-class design and innovation. Thomson Reuters has named ASUS one of the Top 100 Global Technology Leaders of 2018. Fortune again recognized ASUS as one of the World’s Most Admired Companies, and Forbes named ASUS in its Global 2000: Top Regarded Companies ranking for the second consecutive year. Additionally, ASUS products have received a variety of prestigious awards, including 18 iF Design awards, 16 Red Dot awards, nine Good Design awards, and 22 Taiwan Excellence awards. These awards reaffirm the ASUS commitment to design excellence and dedication to creating products that exceed user expectations.
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ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that was established in 1989. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is the world’s No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor.
ASUS became widely known in North America when it revolutionized the PC industry in 2007 with its Eee PC™. Today, the company is pioneering new mobile trends with the ASUS ZenFone™ series, and it is rapidly developing virtual and augmented reality products as well as IOT devices and robotics technologies. Most recently, ASUS introduced Zenbo, a smart home robot designed to provide assistance, entertainment, and companionship to families.