News - ASUS - ASUS Breaks Record with 16 Wins at the 2018 Red Dot Design Awards
ESSEN, Germany, April 9, 2018 — ASUS today announced wins of 16 Red Dot Design Awards, setting a new company record for number of achievements in a single Red Dot Awards ceremony. The awards highlight the ASUS commitment to providing incredible customer experiences through innovation and exceptional product design.
“I am really proud of our team members for this breakthrough achievement,” said ASUS Chief Design Officer, Mitch Yang. “Our design philosophy has always been to ‘start with people’. By understanding people’s needs and desires, ASUS Design is able to empower them and provide adaptive and delightful experiences. This award is not only a renowned seal of design; it is also a recognition of our efforts, creativity and innovation.”
The award-winners were chosen from a large field of 6,300 entries from 59 countries and were judged by an independent jury of international design experts. The winning products will be showcased at a special exhibition held from July 10 to August 5, 2018 at the Red Dot Design Museum in Essen, Germany.
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ASUS is a Taiwan-based, multinational computer hardware and consumer electronics company that was established in 1989. Dedicated to creating products for today’s and tomorrow’s smart life, ASUS is the world’s No. 1 motherboard and gaming brand as well as a top-three consumer notebook vendor.
ASUS became widely known in North America when it revolutionized the PC industry in 2007 with its Eee PC™. Today, the company is pioneering new mobile trends with the ASUS ZenFone™ series, and it is rapidly developing virtual and augmented reality products as well as IOT devices and robotics technologies. Most recently, ASUS introduced Zenbo, a smart home robot designed to provide assistance, entertainment, and companionship to families.