NEWS - ITRACKS - VideoVault
On the heels of the new itracks GO platform release last week, itracks announces the addition of VideoVault, an intuitive secure video analysis and reporting system for market research video and audio data. VideoVault, the first new product added to the comprehensive qualitative GO Platform, allows researchers to upload videos from any source, tag key segments, and create highlight reels for research presentations. Video and audio files from traditional focus groups and interviews as well as online video focus groups and in-depth interview phone recordings can be uploaded to the platform. Benefits of using the VideoVault include a centralized secure location to store and manage video and audio files during the analysis and reporting phase of research projects.
itracks CEO, Dan Weber, stated, “Increased use of video-based online focus groups and mobile video data collection is being driven by improvements in the quality and ease of use of cameras, mobile apps and participant comfort with sharing video data on social media. Marketers and product managers love seeing video highlight reels, which bring a face to the research. With the increased use of video methods, researchers are finding the review, analysis and reporting of video data, time consuming and expensive. It is not uncommon to have 10-20 hours of video data in a typical research project. itracks VideoVault allows researchers to view the video data once, making tags and clips as they go which can be easily added to a highlight reel and dropped into a research report presentation.”
itracks video and audio platforms include a VideoVault making the video and audio files available to researchers for efficient analysis and reporting. The VideoVault product is being launched at The Market Research Event (TMRE) in Florida this week. Visit booth 405 to learn more or register for a webinar at www.itracks.com.
itracks is a world-leading expert in online focus group technologies and the US patent holder for conducting focus groups online. Market research professionals and Fortune 500 companies recognize itracks as the premier provider for the most client-focused, reliable, and flexible qualitative research platform available. itracks offers the only complete qualitative research suite in the industry, called itracks GO, which allows users to conduct any one of our sophisticated qualitative activities from within one intuitive platform. Visit itracks’ website at itracks.com to learn more.